Get ready for a summer of sequels and superheroes. Again.
Despite what the calendar tells us, the summer movie season begins in a just a few scant weeks. And Hollywood is counting on you to shell out your ten bucks over and over again in a three month span to see a plethora of flying actors in tights and cookie cutter plots littered with explosions.
These superhero movies can’t just be superhero movies anymore. They have to be superhero movies on steroids.
The tolerance audiences have for these movies has gotten so high that they’ve now created one with a whole army of superheroes to attract attention.
The Avengers, which will open the summer movie season next month, has half a dozen superheroes thrown in for good measure. Gone are the days when one single nerd turned crime fighter faces off against a diabolical villain and gets the girl in the process. They have to combine three or four of these superheroes that failed to take off in their own franchises.
Also coming soon, the Battleship movie looks like Transformers on steroids. And Transformers was on steroids to begin with.
These films act as if an explosion or action sequence must take place no more than fifteen minutes apart lest audiences get weary and start texting.
Many of these films will even have open endings to bait you into seeing the inevitable sequel in two years that’s as inane as the original.
But audiences keep coming back for more. Why, when we’ve seen the same thing done time and time again, still puzzles me.
But as long as these movies keep raking in what is seemingly the GDP of some third world countries, Hollywood will keep churning them out. They’ll even render them in 3D so they can charge fifteen bucks a ticket rather than their modest ten.
The warmer months mean quality and originality take a back seat to commerce.
The impending summer movie season is almost here. Oh how lucky we are.
Read why nothing is new anymore at the movies, and that’s sad.
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